Get your fit brand noticed by media

Are you an inspiring athlete, trainer, or health business wanting to get published in STRONG Australia? We asked Editor-in-Chief Katelyn Swallow to provide her tips.

Most brands that enters the health and fitness industry have a passionate purpose and a craving to ‘help people’. A different approach, epic imagery and a list of testimonials; the science to back them, and a brand narrative sure to pull on the hearts and minds of the public. So how do you stand out? 

Katelyn shares three ways you can make sure your brand and story get noticed by our editors for all the right reasons:

1. Provide quality images

As the saying goes, a picture is worth 1000 words – for your own brand and for STRONG Australia. Without a quality shot to back up your editorial and draw readers into the story, it’s hard for us to use you.

Images should be high-resolution files and shot by an experienced and talented photographer. Equally as important, images must align to STRONG Australia’s style. If your images don’t appeal to our audience, you’re going to look out of place in our pages.

Do your research – take a look at our website and print magazine (launching 3 October, 2019) to get a feel for the type of images we use.

2. Be understood in 10–15 seconds

I receive up to 80 emails per day and I look at every single one. But because there’s such an overwhelming amount of information to take in, the pitches that stand out are those that capture my attention in the first few sentences.

That’s why I always suggest brands get their key messaging down to four sentences. I need to understand who you are, what you offer and your key point of difference within 10 to 15 seconds of reading.

3. Make your pitch about the editor, not you

As an Editor, I’m extremely busy. So if you can find a way to make my life easier, you will triple your chances of getting published. You can do this in a number of ways, including:

  • Pitch story ideas: Have a look at the type of content STRONG Australia is publishing, and offer three to four new story ideas, each two to three sentences long. These story pitches should appeal to our audience and be something you can comment on using your own education and expertise.
  • Offer a ready-made article: We might even consider articles from suitably qualified expert contributors. If you are certain your article could be a winner but don’t want to risk its potential getting lost in a pitch, sending over the final product may be worth the effort. Better yet, get a qualified journo to write the story for you.
  • Help others: I love hearing your personal stories and journeys, but a really stand-out pitch is one that also includes tips and tricks for our readers. So share your personal narrative, but be sure to link your learnings to science, research and useable information for the wider STRONG Australia community. 

A final word…

For more tips and tricks from our Editor-in-Chief, head over to Katelyn’s website Deadlift to Deadline

You can also email the STRONG Australia team at to submit your story. Find out more here Contribute to Strong.

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About Katelyn Swallow 36 Articles
Katelyn Swallow is a journalist, editor and communications professional based in Perth. She is the Editor-in-Chief of STRONG Fitness Magazine Australia, the previous editor of Women's Health and Fitness magazine, and a regular contributor to STRONG in the US.