Editorial Policy

Editorial Guidelines

STRONG Fitness Magazine Australia (SFMA) believes the primary responsibility of the Editor is to serve the interests of the reader.

While recognising that commercial magazines rely on both product sales and advertising for survival, SFMA conducts its journalism in accordance with the guidelines of the Australian Press Council. Those guidelines can be found here.

Specific editorial guidelines and processes that attempt to ensure SFMA meet each of these Australian Press Council guidelines are outlined below:

  • Major features are produced by journalists or professional writers – not health professionals, except in the case of an opinion column, which are to be clearly marked as such.
  • Major features are produced by qualified journalists or professional writers contracted to SFMA, or are commissioned to trained journalists or professional writers who can adequately prove to the Editor in Chief that they meet journalistic skills and ethics standards, including the skills of investigation, interviewing, fact-checking, privacy and balanced and fair reporting.
  • All major features include at least two expert sources, whose skills and qualifications are verified by the interviewing journalist and signed off by the Editor in Chief.
  • Journalists are instructed to only use sources from trusted institutions that have a reputation for quality and unbiased research, and to verify all claims using a secondary source.
  • Print and digital magazine copy is reviewed by the journalist/professional writer, Editor in Chief and a professional proof-reader, to ensure high standards of editorial content, accuracy and fair reporting. Website content is reviewed by the journalist/professional writer, Digital Editor and Editor in Chief.
  • Journalistic features, opinion columns and paid advertorial content are clearly labelled or made transparent to the average reader by their structure and content. Advertorials which are paid for by an advertiser but mimic the look and feel of the magazine are marked with ‘special feature’ or ‘sponsored feature’, as per the Australian Press Council’s Standards of Practice for Advertorial.
  • Genuine editorial content is never submitted to an advertiser for approval.
  • SFMA understands the importance of ‘conservative and careful’ approach to health reporting, as identified by the Australian Press Council’s Guideline for health and medical matters. Any claims are labelled as such, and any authority making a claim is cross-checked by a secondary source.
  • STRONG Fitness Magazine Australia acknowledges the importance of quality reporting, particularly its responsibility to coverage of issues such as family and domestic violence, eating disorders, and mental health issues and suicide. For this reason, journalists are asked to adhere to the Australian Press Council’s Advisory Guideline on Family and Domestic Violence Reporting, the National Eating Disorders Collaboration Media Guidlines and Mindframe’s national guidelines to support safe and accurate media reporting, portrayal and communication of suicide. Reporting on these topics is verified and approved by the Editor in Chief.
  • While STRONG Fitness Magazine Australia accepts products to review, it is made clear to marketers that review products will be considered on merit and sending a review product does not guarantee editorial inclusion.
  • A robust and transparent complaints handling process is in place, including a quick and clear correction or remedial action if a complaint is deemed valid or an inaccuracy is published. Please read more here.