J-Beauty: the must-try skincare trend

Japan – it’s the home of kawaii fashion, robotic-everything, vending machines galore and, of course, ramen. It’s also home to the ‘J-Beauty’ trend (a pared back version of the famed Korean beauty regimen) which promises your smoothest, most radiant skin in just five steps or less. According to research from GlobalData, the J-beauty movement is set to explode in market size over the next couple of years so move over, K-beauty. It’s time to indulge in these sworn-by Japanese beauty picks, instead!

Here’s how J-Beauty works: 

Step one: cleanser

Consider this your answer to impeccably clean, silky-smooth skin. The base of every product in Tatcha’s range is made up of Hadasei-3 – a group of anti-ageing superfoods born from the Japanese diet. It’s also the basis for the original Japanese beauty rituals of green tea, rice and algae.
Tatcha The Deep Cleanse, $61, mecca.com.au


Step two: essence

One of the most traditional J-Beauty steps is applying an essence for more effective absorption of other products into the skin. This Japanese classic has been hailed for decades and was inspired by the unusually young-looking hands of Japanese sake brewery workers. Inside each bottle of SK-II is a ferment that leaves skin brighter and smoother.
SK-II Facial Treatment Essence, $110, sephora.com.au


Step three: serum

Serums are the workhorse of any skin regimen, and that’s a fact. The Japanese reishi mushroom and moisturising iris root extract in this formulation creates stronger skin, while a cocktail of gingko, shiso, thyme and lotus germ promote luminosity and firmness.
Shiseido Ultimune Serum, $174, mecca.com.au


Step four: moisturiser

Bubbles of water burst on contact with the skin in this oil-free, vegan moisturiser that’s loaded with Japanese superfoods. It instantly adds hydration and plumpness to the skin while smoothing texture for a healthy glow. Smart skincare and a complexion perfecter? This is all that and more.
Tatcha The Water Cream, $109, mecca.com.au


Step five: Face mask (optional)

Your skin called: it wants a spa day. This mask sparks joy by protecting against pollution and deeply purifying the skin. It’s also enriched with antioxidant-rich matcha green tea and dandelion extract to help remove impurities. Guaranteed to take your skin to its next level of crystal clear.
The Body Shop Japanese Matcha Tea Pollution Clearing Mask, $35, thebodyshop.com.au

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About Kristina Ioannou 5 Articles
Kristina Ioannou is a Journalist, Beauty Editor and marketing expert from Melbourne. When she's not wielding words, globetrotting to exotic destinations and helping ethical businesses kick butt on the 'gram, you’ll find her indulging her Reformer Pilates obsession and being a mama to a cute Toy Cavoodle named Rufus.